Catching Fire in the News
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms.
The âheatâ is the spark: a dramatic event or discovery. The âfuelâ is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The âoxygenâ is the available news agenda space, plus the attention the event receives beyond the news (by activists, politicians, people on social media, etc.).
Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change.
This Element is also available as Open Access on Cambridge Core.
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Description
Why do some events catch fire in the news, producing a media storm, while many similar events go all but unnoticed? Catching Fire in the News uses a fire triangle analogy to explain the necessary conditions of media storms.
The âheatâ is the spark: a dramatic event or discovery. The âfuelâ is the political and cultural landscape, including similar items in recent news, and current debates that allow the event to be framed in a resonant way. The âoxygenâ is the available news agenda space, plus the attention the event receives beyond the news (by activists, politicians, people on social media, etc.).
Media storms are not easily predictable; it takes the right event, at the right time, with the right momentum of attention. But when the political stars align and a media storm erupts, it can be a window of opportunity for change.
This Element is also available as Open Access on Cambridge Core.
