Founding Sales
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically, founders who are leading organisations that have a B2B, direct sales model involving sales professionals engaging in verbal, commercial conversations with buyers.
Moreover, many examples in Founding Sales will be targeted specifically to the realm of B2B SAAS software, particularly regarding new, potentially innovative or disruptive offerings being brought to market for the first time. In short, it addresses the direct sales typically engaged in by a B2B SAAS software startup.
With that said, if you are looking to be a first-time salesperson, transitioning from another type of role, or fresh out of school in an organisation that meets those characteristics, you will get value out of this book. Similarly, if you are a first-time sales manager, either of the founder type or a sales individual contributor transitioning into that role in an organisation that meets the criteria above, you will also benefit from Founding Sales.
Description
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically, founders who are leading organisations that have a B2B, direct sales model involving sales professionals engaging in verbal, commercial conversations with buyers.
Moreover, many examples in Founding Sales will be targeted specifically to the realm of B2B SAAS software, particularly regarding new, potentially innovative or disruptive offerings being brought to market for the first time. In short, it addresses the direct sales typically engaged in by a B2B SAAS software startup.
With that said, if you are looking to be a first-time salesperson, transitioning from another type of role, or fresh out of school in an organisation that meets those characteristics, you will get value out of this book. Similarly, if you are a first-time sales manager, either of the founder type or a sales individual contributor transitioning into that role in an organisation that meets the criteria above, you will also benefit from Founding Sales.
