It Just Works
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.
This book will show you how to:
- Uncover problems that your customers don't even know they have.
- Harness psychology to make your products attractive.
- Craft a compelling product vision and build a culture that supports it.
- Communicate with a clarity that cuts through the noise.
- Master simplicity to build products that customers crave.
Drawing from stories inside Appleâincluding Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco, and the genesis of AirPodsâWest provides a concise, powerful manual for mastering the art of simple, impactful business.
Description
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs, and anyone ready to make a bigger impact.
This book will show you how to:
- Uncover problems that your customers don't even know they have.
- Harness psychology to make your products attractive.
- Craft a compelling product vision and build a culture that supports it.
- Communicate with a clarity that cuts through the noise.
- Master simplicity to build products that customers crave.
Drawing from stories inside Appleâincluding Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco, and the genesis of AirPodsâWest provides a concise, powerful manual for mastering the art of simple, impactful business.
