Platform Jazz
Platform Jazz by Benjamin Burkhart explores the intriguing intersection of one of the world's most popular digital platforms, TikTok, with the vibrant genre of jazz music. Although TikTok may appear unconventional for jazz, many jazz musicians have garnered large followings on this short-form video platform.
Burkhart meticulously examines how popular jazz musicians utilise TikTok, focusing on how jazz is represented on the platform. He investigates the ways musicians engage with the platform's features, adapt their content to suit the short-form video format, and navigate the platform's sophisticated algorithmic system.
The study delves into musicians' expectations of TikTok users' interactions and identifies the types of jazz content that achieve significant visibility. Through insightful interviews with popular content creators, Burkhart reveals that the socio-technical interaction between musicians and TikTok results in a unique representation of jazz on the platform.
Description
Platform Jazz by Benjamin Burkhart explores the intriguing intersection of one of the world's most popular digital platforms, TikTok, with the vibrant genre of jazz music. Although TikTok may appear unconventional for jazz, many jazz musicians have garnered large followings on this short-form video platform.
Burkhart meticulously examines how popular jazz musicians utilise TikTok, focusing on how jazz is represented on the platform. He investigates the ways musicians engage with the platform's features, adapt their content to suit the short-form video format, and navigate the platform's sophisticated algorithmic system.
The study delves into musicians' expectations of TikTok users' interactions and identifies the types of jazz content that achieve significant visibility. Through insightful interviews with popular content creators, Burkhart reveals that the socio-technical interaction between musicians and TikTok results in a unique representation of jazz on the platform.
