The Talent Management of Indie Authorship
This book explores the role that talent intermediaries, including talent agents, talent managers, and producers, play in packaging, marketing, and selling screen media products, services, and brands by constructing and positioning their clients and collaborators as indie-auteurs.
Through several case studies across a range of screen media during an era of media convergence, including American indie cinema, high-end television, music video, advertising, and branded content, the book examines the strategies that talent intermediaries adopt. It also delves into the industrial, cultural, and social connotations and hierarchies that indie-auteurism as a promotional discourse and tool carries and reinforces.
As a result, The Talent Management of Indie Authorship stakes out new ground by complicating popular ideas of indie-auteurs as highly autonomous and innovative filmmakers. It explores how this authorial discourse migrates between media and is constructed and reconfigured in relation to changing industrial and cultural contexts.
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Description
This book explores the role that talent intermediaries, including talent agents, talent managers, and producers, play in packaging, marketing, and selling screen media products, services, and brands by constructing and positioning their clients and collaborators as indie-auteurs.
Through several case studies across a range of screen media during an era of media convergence, including American indie cinema, high-end television, music video, advertising, and branded content, the book examines the strategies that talent intermediaries adopt. It also delves into the industrial, cultural, and social connotations and hierarchies that indie-auteurism as a promotional discourse and tool carries and reinforces.
As a result, The Talent Management of Indie Authorship stakes out new ground by complicating popular ideas of indie-auteurs as highly autonomous and innovative filmmakers. It explores how this authorial discourse migrates between media and is constructed and reconfigured in relation to changing industrial and cultural contexts.
