Unlocking Small Business Ideas
An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:
- Look for new small business ideas.
- Evaluate ideas for their commercial potential.
- Unlock the strategies that turn an idea into a business.
Englishâs focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic âreality checksâ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as a result of Covid-19.
This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
Original: $199.20
-65%$199.20
$69.72
Description
An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:
- Look for new small business ideas.
- Evaluate ideas for their commercial potential.
- Unlock the strategies that turn an idea into a business.
Englishâs focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic âreality checksâ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as a result of Covid-19.
This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
